|
Marcom - Digital Specialist
|
|
|
|
|
Responsibilities
|
|
You will manage all Marketing Communications
activities including :
|
|
Press:
You will leverage your relationship with editors and writers
of targeted industry publications to maximize product
and company press coverage. You will ensure the company’s
visibility by developing and implementing an editorial
calendar, by targeting industry specific articles/reviews
and industry awards and by organizing and executing press
tours. |
|
|
|
|
|
|
|
Analysts:
You will arrange for leading international industry analysts
to write research reports about the company and to actively
refer its solution to clients and members of the press. |
|
|
|
|
|
|
|
Trade
Shows: You will plan, organize and manage all aspects
of trade shows and create and implement innovative approaches
to leverage each event, for example: speaker and award
participation, press/analyst meetings, giveaways, co-op
opportunities, sponsorships, etc. |
|
|
|
|
|
|
|
Web
Site: You will “own” the corporate web site, ensuring
that it communicates quickly all aspects of the business
and reflects the innovative, high tech corporate culture.
Previous experience with FrontPage is desirable. |
|
|
|
|
|
|
|
e-mail
& Fax Broadcasts: You will send monthly email (text
and voice) and/or fax broadcasts from databases that you
will build and maintain. Previous experience in MS Outlook,
Access or Goldmine is desirable. |
|
|
|
|
|
|
|
Digital
Marketing Collaterals: You will prepare and “own”
all company collaterals in a digital marketing form including
press releases, customer case studies, success stories,
company profile, brochures, fact sheets, executive white
papers, analyst reports, newsletters, web site content,
user manuals and email/fax content. You will be responsible
for the brand consistency of all digital and print collaterals,
and for the production of print collaterals. Document
writing in English is essential. |
|
|
|
|
|
|
|
Branding:
You will “own” the brand and ensure that the brand name
is pervasive on all company collaterals, website, emails,
voice mail greetings, equipment sold and each computer
screen of software sold. |
|
|
|
|
|
|
|
Special
Events: You will plan organize and manage any events
which can further propagate the brand, including seminars,
road shows, open houses, keynote speeches, sponsorships,
galas, user conferences etc. |
|
|
|
|
|
|
|
Leads:
You will qualify and manage leads generated from Marcom
activities. |
|
|
|
|
|
|
|
Advertising:
You will identify key publications and coordinate the
production and placement of ads, which will resonate the
brand and core messaging to the targeted audience. |
|
|
Qualifications
|
|
You are a highly focused, independent
marketing professional with a make it happen yesterday mentality.
Your 3-5 years of experience with a brand name packaged software,
networking or telecommunications equipment company, known
to US investors, shows that you:
|
|
Have a track
record of creating marketing impact with the media, with
analysts, on the website and at tradeshows |
|
|
|
|
|
|
|
Are a people
magnet: press, analysts and tradeshow managers love to
deal with you |
|
|
|
|
|
|
|
Give the press
and analysts the information they need, when they need
it |
|
|
|
|
|
|
|
Have developed
relationships with the press and analysts focused on your
industry |
|
|
|
|
|
|
|
Have structured
a website that respects a 2 click attention span. |
|
|
|
|
|
|
|
Have been part
of a team that created a unique style and brand from scratch. |
|
|
|
|
|
|
|
Have excellent
writing skills in English |
|
|
|
|
|
|
|
Deliver results
in terms of branding |
|
|
|
|
|
|
|
Have lived
in and enjoy a high speed silicon valley type culture |
|
|
|
|
|
|
|
Have leveraged
the marketing potential of analysts, press, tradeshows
and websites. |
|
|
|
|
|
|
|
Need only a
cell phone and a laptop to work effectively from anywhere
in the world. |
|
|
|
|
|
|
|
Use only digital
marketing collaterals such as PowerPoint presentations,
customer case studies, ebrochures, press releases and
website content. |
|
|
|
|
|
|
|
Know that time
to mind share is more important in today’s high speed
world than time to market & that marketing is not just
a battle of products but a battle of perception. |
|
|
|
|
|
|
|
Always deliver
what you say you will. |
|
|
|
|
|
Constantly focused on learning, you
work at high speed, make decisions quickly and challenge your
VP of Marketing on Marcom issues. You are always thinking
in the background and planning the next step. As a people
person, you are recognized for your ability to build relationships
based on trust with the media, analysts, tradeshow managers,
customers and colleagues. Knowledge of French or another language
would be an asset.
|
|