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Responsibilities
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Reporting directly to the President
you will own and manage Alliances, Analysts, Product
Marketing, MarCom, Events and Lead Generation with a focus
on branding. Based on your successful track record and seasoned
professionalism, your mandate is to deliver:
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Branding
& Marketing Plan: You will establish the gorilla
brand in the specific market in the US and worldwide by
developing and executing a comprehensive marketing plan
including processes for the analysis, management and reporting
of results. You will create a unique style and tagline
for the brand. |
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Product Marketing:
Based on your up to the minute market intelligence on
market trends, current and future customer requirements,
competitor activities, pricing, products, sales and
distribution strategies, you will work closely with
R&D and Sales to ensure competitive product and market
positioning and product pricing.
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Alliances:
You will target, negotiate, close, troubleshoot and support
market, product and technology alliances with brand-name
partners, opinion leaders and influencers worldwide, based
on your in-depth knowledge of the major actors in the
market. You will define and develop a solution provider
program and channel agreements with web distribution partners,
VARS and System Integrators that will position the company
as market leader. You will build channel programs to rapidly
get channel partners on board and productive. You will
create alliance marketing and alliance knowledge transfer
opportunities, monitor partner performance and make appropriate
changes and modifications. |
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Analysts:
You will cultivate relationships with leading industry
analysts so that they will write research reports about
the company and actively refer its solutions to clients
and members of the press. |
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Marcom:
You will build on and leverage your relationships with
the leading press. You will manage, inspire and coach
your Marcom Specialist to generate leads through: a high
performance press machine, international industry analysts,
a super sticky corporate web site, beta programs, e-mail
broadcasts, digital marketing collaterals and targeted
trade shows. |
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Events:
You will capture mind share with special events
such as Customer City Seminars, an Annual User’s Conference
and press launches in unique venues. |
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Qualifications
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You are a seasoned marketing professional
with strong business sense and a make it happen yesterday
mentality. Your 8-10 years of successful marketing experience
with a brand name packaged software, networking or telecommunications
equipment company, known to US investors, shows that you:
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Are a natural
leader who uses a balance of logic and persuasion to get
results and dedication from colleagues who dont
report to you.
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Are
a people magnet, alliance partners love to do deals with
you. |
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Have created
a unique style and brand from scratch .
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Have
built and executed a professional marketing plan.
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Have delivered
channel, product and technology alliances.
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Deliver
results in terms of branding, market penetration, and
product line profitability.
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Have
created a high speed silicon valley type culture. |
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Have
leveraged the marketing potential of analysts, press,
tradeshows and websites. |
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Need
only a cell phone and a laptop to work effectively from
anywhere in the world. |
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Use
only digital marketing collaterals such as PowerPoint
presentations, customer case studies, ebrochures, press
releases and website content.
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Practice
viral and end run marketing at highspeed as you know that
time to mind share is more important in todays highspeed
world than time to market & that marketing is not
just a battle of products but a battle of perception.
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Constantly focused on learning, you
work at high speed, make decisions quickly and challenge your
President on product positioning issues. You are always thinking
in the background and planning the next step. As a people
person, you are recognized for your ability to build relationships
based on trust with customers, alliance partners and colleagues.
Knowledge of French or another language would be an asset.
If you are interested in joining
a dynamic, professional and people focused team, e your
Resume to eResume@TechnoCap.com
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